AdMob: The Future of Mobile Advertising & Mobile Analytics
Last Friday, Google won approval for its $750 million acquisition of AdMob, one of worldâ€™s largest mobile advertising platforms.Â AdMob claims to serve more than 7.1 billion mobile banner and text ads per month across mobile websites and handset applications. Since Apple announced a new mobile advertising platform, iAd, earlier in April, it seems that the two biggest mobile giants are looking to increase their mobile advertising.
AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. It allows advertisers to create ads, choose landing pages and carefully target their ads to specific users. With AdMob, ads can be targeted to locations, carriers, phone platforms, and phone manufacturers. In this way, AdMob allows mobile web site owners and app developers to monetise their mobile traffic and increase the value of their products.
Mobile Advertising & Advertising with AdMob
Unlike traditional web advertising, some special features of the mobile can make some advertising on the platform more effective.Â Mobile internet ads consist of test and graphics, and offer the target consumer a variety of response options. A simple click-through, for example, may reach a product registration page, or there may be a click to call option initiating an outbound call to a call centre. Also, a click to buy is a possible route, with a mobile internet purchase appearing on the consumerâ€™s phone bill or iTunes account.
With AdMob, mobile advertising becomes very easy.Â You can create a campaign with a selected period and budget like you would in Google AdWords.Â The advertiser can choose the products they want to promote: website, application, media, or location and utilities. Each section provides different campaign target options. For instance, if you want to promote an Android application, you can target ads by mobile manufacturer, geography, network operators, and even demographics. The final step is to upload your creative ads to AdMob and test them on the targeted mobile.
Mobile analytics is a hot topic for companies seeking to innovate in a new channel for their products, extend their brand, and advertise to a wider audience. Many web analytics vendors have offered mobile measurement capabilities. And a few companies provide specific solutions for mobile analytics. However, there are still many measurement challenges in this area.
I believe that mobile advertising will be very different in the next few years with the â€˜newâ€™ AdMob and iAds. I would not be surprised if AdMob was integrated with other Google products such as Google Analytics in the future.Tweet