Comments on: Look, Talk, Listen – An introduction to tracking social media http://www.wmps.com/blog/online-marketing/social-media/an-introduction-to-tracking-social-media/ Just another WordPress weblog Sat, 11 Dec 2010 10:43:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Olivia Landolt http://www.wmps.com/blog/online-marketing/social-media/an-introduction-to-tracking-social-media/comment-page-1/#comment-2288 Olivia Landolt Thu, 10 Jun 2010 12:21:47 +0000 http://www.wmps.com/blog/?p=1376#comment-2288 Thanks for including Radian6 in your post Clare. Great introduction to social media monitoring and listening. You mentioned ROI and I agree, identifying the link between social media engagement and ROI can be a tricky one for companies. However, as you mentioned the software and tools to support this are becoming more sophisticated, sentiment analysis algorithms are evolving day by day, and maybe, soon, even sarcasm will be something that monitoring tools will be able to track and attribute. I do believe that it will become more and more difficult to imagine marketing or PR strategies that don’t harness these opportunities and include social media. Cheers, Olivia Landolt Marketing and Community Manager @6Consulting Thanks for including Radian6 in your post Clare.

Great introduction to social media monitoring and listening.

You mentioned ROI and I agree, identifying the link between social media engagement and ROI can be a tricky one for companies. However, as you mentioned the software and tools to support this are becoming more sophisticated, sentiment analysis algorithms are evolving day by day, and maybe, soon, even sarcasm will be something that monitoring tools will be able to track and attribute.

I do believe that it will become more and more difficult to imagine marketing or PR strategies that don’t harness these opportunities and include social media.

Cheers,

Olivia Landolt
Marketing and Community Manager
@6Consulting

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