Understanding how customers interact with your website is crucial to improving performance. Our Performance Centred Usability Services ‘four stage’ approach delivers better results more cost effectively.
1. Web Analytics – Quantitative Analysis
2. Focus Groups – Qualitative Analysis
3. Creative Direction – Improvement Actions
4. A/B Testing – Validation/Optimisation
1. Web Analytics – Quantitative Analysis
If collected and analysed properly, data is key to a well performing website. An in depth analysis will provide quantitative information from which objective business direction and focus can be developed.
Our analytics team are experienced in Google Analytics and Coremetrics software; providing a comprehensive package, establishing key problem areas and issues on your site and identifying visitor flows and trends. This detailed analysis forms the basis for all the subsequent stages of the usability study.
2. Focus Groups – Qualitative Analysis
Focus groups help to confirm issues raised by the analytics study. This phase of the usability study allows for direct one to one contact with the customer through supervised tests, which will put the website through its paces; increasing understanding of the issues highlighted from analytics and potentially pinpointing new ones. This part of the process is evidenced and monitored with visual and audio recording of the activity. Our special problem process Eye Tracking can also be included if required.
3. Creative Direction – Improvement Actions
We don’t just conduct the first two stages of the usability study and leave you with a list of problems that need addressing. We will also provide you with effective and intelligent creative solutions that will deliver high ROI.
Using the information and acumen gathered from phases 1 and 2 of the study, our experienced creative team will analyse your site and the data to make recommendations on how to improve its usability through the design. A preliminary draft of solutions to tackle the key issues identified will form part of the report.
4. A/B Multi-variant Testing – Validation/Optimisation
When making any changes to your online presence you need complete peace of mind that it is fully functional and effective. The creative proposed will be hosted on our proprietary test environment. A proportion of daily traffic will be filtered to A/B or multi-variants. Key performance data can then be extracted and analysed in order to determine which variant is most effective. The optimum solution is then made live in order to deliver immediate benefits to your bottom line.
> To discuss your needs in more detail feel free to contact our team
